Friday, May 2

Primary Research Updates

I have decided that instead of conducting both single interviews and a group interview I am going to use the two research methods of a questionnaire/survey as well as single interviews.

The questionnaire (a copy of which is shown below) will be given to the viewers before the screening and the interviews will be conducted afterwards.

Pre-Screening Questions:

Are you:

Male
Female

Which age group do you fall into:

Under 16
16-25
26-35
36+

What is the occupation of the principle income earner in your household?

Upper managerial/ upper professional
Lower managerial/ lower professional
Office worker clerical or administrative
Skilled manual worker
Unskilled manual worker
Unemployed

How much do you enjoy watching films?

I hate watching films
I dislike watching films
I don’t mind watching films
I like watching films
I love watching films


How often do you go to the cinema?

More than once a week
Once a week
Once a fortnight
Once a month
Once a year

How often do you watch films in your own home, or a friend’s home?

More than once a week
Once a week
Once a fortnight
Once a month
Once a year

What are your favourite types of movies?

____________________________________________
____________________________________________
____________________________________________

Would you consider going to see an art film in the cinema?

Yes
No

Would you consider watching an art film in your own home?

Yes
No


Would you consider going to see a subtitled film in the cinema?

Yes
No

Would you consider watching a subtitled film in your own home?

Yes
No

Which of these local cinemas have you attended:

Hollywood Cinema, Great Yarmouth
Hollywood
Cinema, Norwich
Vue Cinema, Norwich
Cinema City, Norwich
Odeon Cinema, Norwich


Thank you for your time, I hope you enjoy the films!